Runkeeper App
Runkeeper: Everyone. Every Run
Runkeeper is an mobile app that tracks your fitness and shows you how to better yourself through personalized goals, social encouragement, and curated insights.
Rebrand (2014)
We developed moodboards to gauge the direction we wanted to go in; these consisted of brand identity, color palettes, typography, mobile patterns/UI, and mock marketing designs to convey the voice and tone of the new brand.
We then created a comprehensive component library that housed all design elements in the mobile app. This alleviated work for the engineers, PMs, and marketers by providing them the necessary documentation for how and when to use specific design patterns in their features and campagins.
Co-designed with Drew Condon, Sue Yee, and Mariah Muscato.
Implementing a Design System (2021 - 2022)
In 2021 we implemented a design system to managed our UI and to streamline the design to development process. This involved heavily working with the engineering team leads to codify tech debt and inevitably conceive a proper design system that was concise and easy-to-use allowing us to scale quickly.
Additionally, we took on a second rebrand to align with our parent company. The design system allows for the team to rapidly update the app in the matter of months.