Growing in popularity, Bros Icing Bros is somewhat of a drinking “game” where guys attempt to creatively “give” a Smirnoff Ice to other guys.

For example, one person might hide a Smirnoff Ice in someone’s toiletry cabinet in hopes that they will eventually open it and realized they’ve been iced. Naturally, the person who got “iced” has to take a knee and chug the drink in front of the others. Naturally… Neglecting to drink after being iced results in that particular bro not being able to participate in the games ever again while also being excommunicated for being super lame (and a pussy).

Alas, my roommates and I have started playing this up-and-coming fraternity craze…

(We’ve also started playing it around the office at work.)